Q4 2023 Snapshot: Android Fashion Game Performance in France

As the year 2023 comes to a close, the fashion gaming category on Android devices has shown varied performance across its top contenders in France. Sensor Tower provides detailed insights into how these games have fared in the fourth quarter.

Project Makeover ended the year with a notable spike in downloads, jumping from 7.9K in the last week of September to 15.3K in the final week of December. Weekly active users also saw an upward trend, from 50.2K in late September to a peak of 58.1K by the end of October, before settling at 49.9K at the end of December.

Covet Fashion: Dress Up Game experienced a more modest growth in downloads, starting at 490 in late September and climbing to over 1K by Christmas week. Active users reflected a steady engagement with an increase from 5.9K to nearly 6.9K over the same period.

RuPaul's Drag Race Superstar saw a fluctuating pattern in revenue, peaking at 2.1K USD in the second week of December. However, downloads remained low, with no new downloads recorded for several weeks throughout the quarter. Weekly active users showed resilience, with numbers rallying from 1.9K to over 2.1K by mid-December.

Nordcurrent Games' Pocket Styler: Fashion Stars witnessed an impressive uptick in downloads towards the year's end, soaring from 882 to 3.3K. Active users also enjoyed a robust increase, starting at 3.9K and reaching 6.2K by the final week of December.

Lastly, Life Makeover, despite being the newest release among the top five, showed a rollercoaster in revenue with the highest earnings of 2.2K USD in early December. Downloads peaked at 995 in late October, but the weekly active users peaked at nearly 3K in the same month, indicating a strong initial interest.

For more detailed insights and data, visit Sensor Tower, where the trends of these fashion gaming apps and many others are constantly monitored and analyzed.